Paid Acquisition & Patient Reactivation Strategy in Houston, TX

BrightWave Cosmetic Dentistry partnered with Aestheticians Digital to create a predictable flow of Invisalign and veneer consultations while maximizing revenue from their existing patient base. We launched targeted paid campaigns alongside automated email reactivation sequences.ns

Industry

  • Cosmetic Dentistry
  • Invisalign
  • Teeth Whitening

Services

  • Cosmetic Dental Marketing
  • Google Ads Management
  • Email Marketing
  • Retargeting Campaigns
  • Performance Optimization

Platform

  • Google Ads System
  • Email Automation Framework
  • Audience Retargeting Strategy

Prior to implementation, consultation flow fluctuated month-to-month. After launching structured campaigns, the clinic achieved consistent monthly inquiry growth and improved case acceptance.

BrightWave successfully combined external acquisition with internal database marketing to increase overall cosmetic revenue.

Results and Outcomes

Estimated 389% ROI within 12 months based on an average cosmetic case value of $5,800 and a 29% acceptance rate.

Challenges

  • Inconsistent monthly consultation volume limited revenue predictability.
  • The existing patient database was underutilized for cosmetic upsell opportunities.
  • Paid campaigns previously lacked targeting precision and conversion tracking.

Goals

  • Establish predictable consultation generation through structured paid acquisition.
  • Reactivate dormant patients using automated email campaigns.
  • Improve targeting and data tracking to optimize advertising performance

214%

Lead Volume

(12 MO.)

168%

Growth Revenue Increase

(12 MO.)

4.8/5

Online Reputation

(12 MO.)

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